A course in understanding and mastering the skills of staying competitive.

Why offer a seminar on creating competitive advantage?

Nothing we do is more important in business today than staying competitive – keeping that leading edge – nothing. ( Jack Welch Speaks, Janet Lowe, Wiley)
Every person in business today needs to master a set of skills that will enable a communication with a client that leaves very little room, interest or motivation to spend their limited time listening to and interacting with the competition.  If we can, through our own resources, reduce the impact of the competition on our clients, bring satisfaction to them on a continuing basis and create added value in today’s market place for each of our customers, then there is no reason for them to go elsewhere for goods and services.
At the end of the day, if a person can create competitive advantage, s/he masters what drives many facets of how we succeed in business today and that is exactly what this seminar on creating competitive advantage is about.

Seminar Objectives

Examine and explore the skills that are needed to influence customer decision making for the buying of goods and services.

Learn through exercises, group interaction and presentation:

• Why competitive advantage is important in business today
• How to re-prioritize the skills needed to influence customer buying of goods and services
• How to articulate a relationship strategy
• How to listen to and work with the left side conversation
• Understand what stops a client in his/her decision making process
• How to help your customer achieve results
• How to move from barrier to action